How a Childhood Love for Music Turned Into a Mission to Reimagine the Music Industry Through Technology. Read the Vision. Join the Movement.
Steve Jobs once said, “We’re here to put a dent in the universe. Otherwise, why even be here?”
It’s a bold call to action — but it also made me ask a deeper question: What’s the point of making a dent in the universe if we can’t preserve it?If the art, music, and culture that define who we are aren’t carried forward, then what are we really leaving behind?
For me, this was more than just a philosophical thought — it was an emotional realization. One that came from growing up immersed in music, poetry, and cultural expression… and later, seeing how fragile those things have become for so many artists today.
Let me take you back to where it all began…
🎵 I Was Raised in a Culture Where Art Was Identity
Hey, I’m Hadi.
Growing up in Iran, art wasn’t just decoration — it was who we were. I was surrounded by the rhythm of poetry, the melody of traditional music, and the deep symbolism woven into hand-crafted carpets and textiles. These weren’t luxuries. They were part of life — a way of feeling, healing, and remembering. In moments of joy, pain, or uncertainty, we turned to music not for entertainment — but for emotional survival.
That deep connection to art stayed with me, especially as I saw how emotionally powerful yet economically fragile music is today.
🎵 Music Is the Soul of Culture — But It’s Being Silenced
Music is always there when you need it — when you’re working, healing, celebrating, or just trying to get through the day. But the very people who create that experience — especially artists from underserved communities and rare genres — are often unheard, unseen, and unsupported. Their art gets buried, not because it lacks value, but because the system doesn’t support them.
And when we lose those sounds, we lose something irreplaceable: culture, identity, and emotional depth.
🎵 Tunepact: Where Technology Honors the Artist
That’s why I started TunePact.
Not just to build a product — but to launch a movement.
TunePact is a platform built to elevate independent musicians, not exploit them. We’re not here for vanity metrics — we’re here to empower creators with:
- AI-powered tools for audience growth and fan engagement
- Transparent, creator-first monetization
- Fair promotion that doesn’t rely on algorithms alone
- Profiles and insights that reflect real artistry and ambition
We’re building with musicians, not just for them. Technology should serve human creativity — not the other way around.
🎵 Why This Matters — Culturally, Creatively, Commercially
In Persian culture — and many others — music and poetry are inseparable. That bond is disappearing in a world driven by virality and short-term wins.
But this isn’t just a cultural mission — it’s a massive opportunity:
- 🎵 Over 6 million independent musicians are shaping the global music landscape.
- 💸 Billions spent annually on ineffective music marketing
- 🔥 A rising demand for authentic, culturally rooted content
TunePact bridges these gaps — with tools built on empathy, creativity, and cutting-edge tech.
🎵 What We’re Building
- AI-powered marketing planners made for musicians
- Real-time audience insights and fan-building tools
- Creator-first monetization that doesn’t require selling out
- Profiles designed for the modern indie artist
We’re just getting started — and we’re building with artists every step of the way.
💬 Let’s Connect
Let’s not just make a dent in the universe — let’s make sure it lasts.
If this story resonates with you — as a creator, technologist, cultural advocate, or investor — I’d love to hear from you.
Whether you’re building in this space, making music that deserves to be heard, or simply believe that art and culture deserve better — let’s talk.
👉 DM me on LinkedIn or visit www.tunepact.com
And to close, I’d like to leave you with a verse from Molana (Rumi) — a voice that has always reminded me of the eternal link between soul and expression:
” بشنو از نی چون حکایت میکند از جداییها شکایت میکند “
“ Listen to the reed, how it tells a tale — complaining of separations. ”
Because music, at its heart, is the sound of longing. And Tunepact is about turning that longing into connection.
Founder & CEO
