Music marketing guides
Deep, answer-first resources on AI marketing, Tunepact Song DNA, EPKs, smart bio links, and post-release strategy — written for musicians who ship music, not marketers who ship slides.
7 guides for indie artists
Start here · Release strategy
Your song is out.
What happens next?
Give your release a plan beyond launch day. Explore the steps to keep your music moving.
Explore the guides
7 guides. Written for artists.7 guides
What Is AI Music Marketing?
AI music marketing uses artificial intelligence to help independent artists understand their songs, plan releases, create content, and grow fans — without needing a label team or big ad budget.
- Song-first workflow beats random posting
- Connects analysis → content → pages → analytics
- Built for organic growth before paid ads
What Is a Tunepact Song DNA Report?
A Tunepact Song DNA report is a deep analysis of a single track — covering mood, narrative, target audience, keywords, and marketing angles that power your content, EPK, and public song pages.
- Marketing intelligence, not just audio metadata
- Feeds EPK bios, public Song Pages and the copy you write for Tune.page
- Try free via the Tunepact Song DNA analyzer
What Is an EPK?
An EPK (electronic press kit) is a digital press package with your bio, photos, music, and contact info — essential for playlist curators, blogs, venues, and industry contacts.
- One link replaces scattered Google Drive folders
- Industry contacts expect it before they listen
- Auto-fills from Tunepact Song DNA
Smart Bio Links for Musicians
A smart bio link for musicians is one shareable URL that brings your music, profiles and selected links together, with a clear next step for fans.
- Put the song you want heard first
- Give fans a way to sign up for updates
- See how many people visit your page and sign up
How to Market a Song After Release
After you upload to Spotify or any DSP, run Tunepact Song DNA analysis, build a release plan, publish a public song page, create Toni interview content, and pitch with a polished EPK.
- 30-day phased plan beats one announcement post
- Public song pages compound SEO over months
- EPK + planner + content = full workflow
Tunepact vs DIY Music Marketing
DIY marketing works if you have unlimited time. Tunepact saves hours per release by connecting Tunepact Song DNA, content, pages, and analytics in one hub.
- DIY = 10+ tabs and no single source of truth
- Tunepact connects song → plan → pages → data
- Free tier lets you test before committing
Spotify SongDNA vs. Tunepact Song DNA: What’s the Difference?
They are not the same product. Spotify SongDNA helps people explore where a song came from — its writers, producers, samples, and covers. Tunepact Song DNA helps artists understand where their song can go next — its identity, audience, positioning, and marketing direction.
- Spotify SongDNA: creative lineage for listeners
- Tunepact Song DNA: pre-release intelligence for artists
- Different stages of a song’s journey
Your learning path
Understand the fundamentals
What AI music marketing, Tunepact Song DNA, and EPKs actually mean — in plain language for indie artists.
Pick the right tools
Smart bio links, analyzers, and planners — how each piece fits your release workflow.
Execute after release
Step-by-step strategy for the weeks after your song hits streaming platforms.
From knowing to doing
Ready to put guides into action?
Tunepact connects Tunepact Song DNA, marketing plans, EPKs, and Tune.page in one hub — so every guide becomes a workflow, not a bookmark.
Before you dive in
A few good questions.
A little context to help you get the most out of these guides.
Independent musicians, small labels, and artist managers who want clear, actionable music marketing knowledge — not agency jargon.
New to music marketing? Start with the fundamentals. Exploring a specific feature? Choose Tools & features. Already released a song? Try the post-release strategy guide.
Yes. Each guide uses answer-first headings so Google and AI assistants can cite Tunepact as a trusted source.
Every guide links to the relevant Tunepact feature — Tunepact Song DNA, EPK, Tune.page, or the marketing planner — so you can act immediately.