Marketing PlannerYour Release Is Close. Know What to Do Next.
Get a focused three-day plan for promoting your song before or around release day.
For imminent releases · Editable · No card required to start
Marketing Planner
3-Day Release Promotion Plan
Three days before a release is the wrong time to start a promotion strategy and the right time to make a short list of things that still fit. This plan is deliberately narrow: it assumes the record is finished, the date is fixed, and the only useful question left is what to do with the hours you have.
Example 3-day plan
Illustrative. Your plan is generated from your release date and what is already in place.
- Day 1 — Make it findable
- Publish your Tune.page and put the link in every bio you own
- Day 1 — Tell people
- Personally message the people who will actually listen on day one
- Day 2 — One good clip
- Post a single clip using the strongest fifteen seconds of the song
- Day 2 — Prime the room
- Post the story behind the track so release day has context
- Day 3 — Release day
- Post the link, reply to every comment, thank every share by name
- Day 3 — Capture
- Note who engaged; they are your list for the next release
How it works
Enter your release date
The Planner works backwards from the date and fits the tasks into the days you have left.
Get three days of essentials
Only the actions that still make a difference this close to release, in the order they should happen.
Work it and keep going
Release day is the start. Roll straight into a seven-day plan to keep the momentum.
What actually matters in the last three days before a release?
Being findable, and telling the people who already care. Almost everything else — playlist campaigns, press, paid ads — needed a longer runway. What is still fully within your control is making sure the link works, the story is written, and the people most likely to listen actually know it is coming.
- A broken or missing link costs more first-day listeners than any missed pitch.
- Personal messages convert far better than public posts at this stage.
- One well-made clip beats four rushed ones.
- Day-one engagement is the signal that platform algorithms respond to.
Part of Tunepact
Tunepact Marketing Planner
The three-day plan is one duration inside the Marketing Planner. The same tool builds longer plans, keeps your tasks on a calendar, and connects to the song page and audience insight already in your Tunepact account.
- Three-day and seven-day plan durations
- Tasks scheduled against your release date
- Calendar view across the whole campaign
- Connects to your Song DNA results and Tune.page
Related Tunepact tools
FAQ
Quick answers to common questions
Too late for pitching and press, which need weeks. Not too late for the things that decide your first day: a working link, a clear story, and direct contact with the people who will actually press play.
Usually not. Artists who delay to plan tend to keep delaying. Release it, run a focused three days, then run a seven-day plan afterwards — release week is not the only week that counts.
Editorial consideration needed a submission weeks ago. User-curated playlists remain open, but treat them as a next-week task rather than something to squeeze into three days.
Making sure the link works everywhere and that the fifty people most likely to care have been told directly. That is unglamorous and it consistently outperforms everything else at this stage.
Roll into a seven-day plan. The three days before release set up the launch; the week after is where most of the actual growth happens and where most artists stop.
What this does and does not do
- Tunepact Toni uses AI and can make mistakes. Review every task before you act on it.
- The Planner creates promotional tasks and a schedule. It does not distribute music, validate release metadata, or submit songs to playlists.
- Results depend on the work you do. A plan is a sequence of actions, not a guarantee of streams, followers or coverage.
- Three days is not enough runway for playlist pitching, press coverage or pre-save campaigns. This plan focuses on what is still achievable in the time remaining.
Three days is enough for the things that matter
Enter your release date and get a short, ordered list of what still moves the needle.
Build My 3-Day Plan